Recent figures from the office of national statistics show that 51% of people in England and Wales are single.
Give them helpful articles about successful dating, offer free trial memberships around holidays, such as Valentines Day, and provide several ways for customers to contact you when they have questions, problems or suggestions. Market your online dating service--promotion is important to stand out in the sea of Internet dating sites available to consumers.
Make use of social networking sites; place ads on popular blogs, forums and websites frequented by your target customers; and distribute press releases and exclusive discounts to publications your target market is likely to read.
“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.
It’s a very exciting place to be, and we’re still far from reaching saturation point.”Key functions The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.
Many people patronize online dating sites for their convenience.
Such services allow those looking to date the opportunity to meet new people and socialize without needing to leave home.Thanks to market-leader Tinder – and new entrants like Dragon-backed Double – a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps.With a busy market you’ll need a clear USP and a realistic revenue model.Every matchmaking service starts with someone who is known as a matchmaker.The matchmaker is responsible for bringing people who he/she feels are a perfect match together.For instance, your dating site can connect divorced singles, people older than 55, same-sex singles looking for long-term relationships or those with an active lifestyle that are looking for activity partners. Name your online dating service, ensuring the name is appropriate for your niche.