Tinder’s strongest point is the fact that you can only talk to someone if you’ve mutually liked each other.
If you're an online dater, then you've probably seen some miserable Ok Cupid profiles: cellphone pictures taken in the mirror; messages begging you to eat lobster naked with a stranger; the occasional stalker.
Still, online dating has become an explosive business.
If a match turns out to be a dud, hitting unmatch is always an option.
Who needs romance when you can be ridiculously picky and specify what you want from another human being, even down to their eye colour. It's a common misconception that you'll get a better class of person on a 'paid for' dating site, or perhaps someone who's more serious about a relationship than those maniacs on free sites who may as well just jump up and down on the spot shouting "SHAG ME I HAVE NO MONEY OR SOCIAL SKILLS! So given that I've probably looked, sneered, screamed and sighed at hundreds of profiles, I'm still no further forward in my quest to find someone who will make me laugh and tolerate my bed head in the morning and I'm sure I'm not alone.
The response was added to Ok Cupid in April of 2016, according to a representative.
"We take protecting our community very seriously, and draw a hard line when it comes to anyone who is in violation of our adult users only policy," the representative told Refinery29.
Matchmaking data online can be romantic for some, but for others, the algorithms used offer scientific proof that dating stereotypes ring true.
"Working at Ok Cupid for the last 10 years has made me a more cynical person," joked Christian Rudder, the president and co-founder of the free online dating site, which boasts about 4 million monthly active users.
On the male side you have highly original taglines, for example: 'Looking to meat someone.' (sinister) 'Who's out there! ) 'Left prison for good' (Stayed in prison for evil? Looks wise this isn't too bad and a million times better than that abomination from hell, Plenty of Fish.